Hypercapitalism [‘a system that celebrates materialism, consumption, and status’] depends for its very survival on materialistic values… The more that people and societies prioritize materialistic values, the less they care about promoting well-being, fair treatment of others, and environmental sustainability.
– Larry Gonick and Tim Kasser, Hypercapitalism, 2018, 3
The statement above may sound matter of fact, but it’s worth reiterating and one with radical implications. If capitalism depends on materialistic values, and we begin changing or eliminating these values altogether, this leads to the dismantling of the oppressive, racial capitalist system that we often claim to be impossible to unravel.
Critical values, intentions, and priorities are what often tip the balance in favor of empowerment over disempowerment. As a designer, I always need to be re-valuing, re-prioritizing, and re-designing for each context and community.